In today's digital age, students are exposed to an overwhelming amount of online information, ranging from factual content to misinformation, propaganda, and targeted advertisements. K-12 students in the U.S. need critical skills to differentiate between credible sources and misleading content. However, traditional education systems often lack structured courses that teach media literacy and digital awareness. Educators also face challenges in finding well-curated digital literacy courses, and school districts require solutions that integrate seamlessly with their existing systems while scaling to accommodate thousands of students.

Gaining admission to top U.S. colleges, including Ivy League institutions, is an overwhelming process for students. The challenges include understanding admission requirements, crafting compelling essays, preparing for interviews, and navigating financial aid options. Many students lack direct access to guidance from those who have successfully gone through the process, making it difficult to make informed decisions and present a strong application.